Boston.com Native Guidelines

One of our primary goals as a media organization is to provide our audience with high-quality experiences that are as prolific as they are useful. Those same objectives extend to our brand partnerships.

Our Native Content categories:

Presented by: Content created and produced by the Boston.com Newsroom with no collaboration with a brand.

Sponsored by: Content produced by our Creative Services team in collaboration with a brand. There is no Boston.com Newsroom involvement in any of the direction, oversight, or production of this content.

Provided by: Content created, produced and provided by a brand.

Boston.com will:

· Provide three points of notification within the native article.

· Provide notification at point of entry (homepage, section fronts, social media, newsletters, etc.).

· Adhere to Associated Press style and Boston.com editorial standards.

Boston.com will not:

· Collaborate with the Newsroom on content Sponsored or Provided by a brand.

· Collaborate with an advertiser on content Presented by a brand.

· Allow any relationship with an advertiser to compromise BGMP’s editorial integrity.