The Bruins’ playoff hype video features team legends, artillery fire, and an actual bear

"This is what you wake up for."

Bergeron Marchand Bruins NHL
The Bruins' Stanley Cup playoff run begins Thursday night against the Toronto Maple Leafs. –Angela Spagna, Bruins Daily

The Bruins’ path to the Stanley Cup starts at home Thursday against the Toronto Maple Leafs.

The team posted a one-minute video on Twitter along with the hashtag #InOurBlood to hype fans up for the Stanley Cup Playoffs, marked at the start and end with the phrase “This is what you wake up for.”

It is not your typical highlight reel.

Highlights from this season’s Bruins team are preceded by snapshots of Bruins history. The blueprints for the original Boston Garden; images from 1942, when Montreal Canadiens players carried the Bruins’ “Kraut Line” of Milt Schmidt, Bobby Bauer, and Woody Dumart off the ice before they entered World War II service; longtime Bruin Johnny Bucyk; an image of Bobby Orr, his arm wrapped around the Stanley Cup.


Some of the Bruins’ most exciting moments this season are intercut with artillery fire, dripping blood, wild animals hunting, and yes, a bear’s roar.

The video’s narration is no less dramatic.

“This is where the frail come to die. The weary drown, and the weak become prey. Here pain hurts less. Losses hurt more. And winning is the only thing that matters.”

The puck drops at 7 p.m.