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By Conor Ryan
The Boston Celtics lifted their 18th championship banner to the TD Garden rafters on Tuesday night.
Unfortunately, the only Celtics fans who were able to watch Boston’s latest banner raising above the parquet in full were the nearly 20,000 in attendance.
While TNT carried most of Boston’s championship ring and banner ceremony, the network opted to cut to a commercial in the midst of Banner 18 slowly lifting up above the hardwood.
Did the Boston Celtics raise the banner for championship No. 18 to the rafters? We'll never know… pic.twitter.com/Pbw5YTczYY
— Awful Announcing (@awfulannouncing) October 22, 2024
Fair to say, Celtics fans and media members on social media were not thrilled by the network’s decision.
Cutting to commercials in the middle of the banner going up to the rafters is insanely disrespectful. TNT you are disrespectful. #disrespectful #norespect #wheresyourrrespect #nothere pic.twitter.com/X1tdj3l7A1
— Michael Hurley (@michaelFhurley) October 22, 2024
Why is there a commercial??? Excuse me??
— Dan Greenberg (@StoolGreenie) October 22, 2024
Would have been nice to see the banner go up, TNT.
— Chad Finn (@GlobeChadFinn) October 22, 2024
A COMMERCIAL?!
— Mike Kadlick (@mikekadlick) October 22, 2024
Did TNT really cut away from the banner raising? Sheesh
— Brian Robb (@BrianTRobb) October 22, 2024
I saw a wing stop commercial https://t.co/EgeJcRVqTd
— Ty Anderson (@_TyAnderson) October 22, 2024
Wait TNT cut away from the banner raising? lol
— Noa Dalzell ๐ (@NoaDalzell) October 22, 2024
10Kx worse than the Sopranoโs ending.
— Richie Miceli (@italianice89) October 22, 2024
This is why TNT is losing their rights
— Charlie Quinn (@CharlieQuinnMMA) October 22, 2024
TNT YOU WILL SEE PRISON FOR CUTTING TO COMMERCIAL RIGHT WHEN THE CELTICS ARE RAISING THE BANNER
— gray (@gracewein) October 22, 2024
Shoutout TNT for ruining one of the greatest moments of many Celtics fans lives. pic.twitter.com/C3yrynq76w
— ๐ฟ๐๐ ๐ฎ๐๐๐๐๐๐ ๐ฒ๐๐๐๐ โ๏ธ (@CelticsGlobe) October 22, 2024
Imagine working your whole life for a world championship banner raising and it gets interrupted by some commercial for diarrhea medicine https://t.co/djujq9MyF0
— J UMasscis (@umasscis) October 22, 2024
yes TNT i did not want to watch the Celtics raise the banner, I definitely wanted to watch a doordash commercial instead ๐๐ป
— Carpie (@carpenterr33) October 22, 2024
It was a bewildering move by TNT to choose that exact moment to intercut the ceremony with a commercial.
For those wanting to watch the Celtics’ banner raising in full, here’s the complete event:
Banner 18 is raised to the TD Garden rafters. pic.twitter.com/bAz9EWSBH3
— Conor Ryan (@ConorRyan_93) October 22, 2024
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Conor Ryan is a staff writer covering the Bruins, Celtics, Patriots, and Red Sox for Boston.com, a role he has held since 2023.
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