A record number of viewers watched the Bruins’ 7-0 walloping of the Montreal Canadiens last night on NESN.
Talk about a satisfied audience.
According to Nielsen, the game earned a 6.6 household rating, the highest for a regular season game in the 27 years the network has aired Bruins games.
NESN’s previous regular-season ratings record was a 6.2 household rating on March, 18, 2010, when the Bruins hosted the Penguins, the teams’ first meeting since Penguin villain Matt Cooke’s hit that left Boston’s Marc Savard with a career-threatening concussion.
The Bruins ranked first among all program airing in the same window in the Boston market among men age 25-54, second in adults 18-49, and third in households and adults 25-54.