Marketing Bassy

Sebastian Telfair’s recent arrest has apparently had little impact on his marketability in New York.

A Sunday trip to the NBA Store in New York City revealed two Celtics players whose jerseys were for sale at the Fifth Avenue location: Paul Pierce and Telfair. Telfair jerseys were available in both replica and authentic and were being sold at full price. A sale rack nearby contained slow sellers like Jalen Rose.

Telfair is a native of Coney Island.

There was a surprising amount of Celtics gear available for sale at the store for a team with the league’s second-worst record.


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