Celtics Blog

Celtics, Sal’s team up against hunger

The Celtics, pizza, and a good cause as well? Tough to top that 3-point play.

The Celtics announced Monday that they have teamed up with Sal’s Pizza and Project Bread to launch a new community initiative called “Teaming Up Against Hunger presented by Sal’s Pizza”.

The partnership will give students at selected schools an opportunity to bring awareness to hunger by starring in their own Public Service Announcements (PSA’s) video.

Fourth and fifth grade students in select markets have been asked to create their own PSA’s about the issues of hunger, ending hunger, and eating healthy. At the end of the video, the call to action will be to register for Project Bread’s Walk for Hunger on May 4th.

This program will occur at five elementary schools in Chelmsford, Lawrence, Lowell, Woburn and Boston. In each of these areas, the elementary schools will be visited for an introductory assembly to explain the program. A Boston Celtics video crew will then come back to film the PSA’s. Judges from the Boston Celtics, Sal’s Pizza, and Project Bread will select the winning classroom’s PSA.

The final video PSA will include pieces from each classroom’s production. The PSAs will be showcased on Celtics.com and Sals-pizza.com. The winning classroom will receive a private basketball clinic with Lucky and a Celtics Legend

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