Celtics Blog

Boston Globe: Celtics Will Have a New Alternate Logo Next Season

The Boston Celtics have not made many changes to their roster this offseason, but that doesn’t mean next year’s team won’t have somewhat of a new look.

According to Baxter Holmes of The Boston Globe, the team plans to debut an alternate logo this week for the upcoming season.

Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial and sports artist for newspapers in Washington. It features the classic image of Lucky the leprechaun spinning the ball on his finger, only in white silhouette against a green backdrop, encircled by the words “BOSTON” and “CELTICS” in white. “It’s such an iconic silhouette that people, when they see it, they’ll know exactly what it is,” said Shawn Sullivan, the team’s chief marketing officer. The logo will first be used on adidas team apparel and merchandise on sale through the team’s online store beginning this month.

Be sure to check out the full Globe article to learn more about the creation of the alternate logo as well as why the team decided to come out with a new one.

In the meantime, you can sound off in the comments. What do you think of the new alternate logo?


Jump To Comments


This discussion has ended. Please join elsewhere on Boston.com