The starless Celtics have flown under the national radar for the majority of the 2014-15 regular season, mainly for understandable reasons. Rebuilding doesn’t equal ratings on ESPN or TNT, so after being regularly featured on those networks during the Big Three era, the Celtics were penciled in for just one appearance on ESPN (on January 15th against the Hawks) at the start of this year.
That one appearance became zero in early January, when the NBA bumped that Celtics-Hawks matchup off the ESPN calendar following a December trade of Rajon Rondo.
As Brad Stevens and Isaiah Thomas have helped lead Boston’s mismatched roster back into contention for a playoff spot in recent weeks, the Celtics appear to be worth watching again and the TV executives have taken note.
Today, ESPN announced it would be picking up the Celtics-Pistons broadcast on Wednesday April 8th and dumping the previously scheduled game between the Raptors and Hornets. The start time for Celtics contest has been moved up to 7 p.m. ET, instead of 7:30 p.m. ET.
Mark Jones and former NBA head coach Doug Collins will be on the call of the broadcast from the Palace at Auburn Hills, as the Celtics fight for a postseason berth. The added exposure may be some positive foreshadowing for the franchise, as people start to take note of the entertaining brand of basketball Stevens has his team playing most nights.