ESPN socks it to Boston

Lose a sock Boston?

(Adweek Photo)

The blog Stuff That Is Relevant this morning sent us this tip about an ESPN guerrilla marketing campaign centered around the Red Sox trading Manny Ramirez to the Dodgers.

According to, ESPN ad agency Ground Zero quickly sprang into action after Manny was traded to the Dodgers last Thursday, and by lunchtime Friday, “nearly every laundromat in Los Angeles county had at least one ‘Lost Red Sock.’ ”

So when is the Jason Bay promotion in Boston kicking off?


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