Extra Bases

A triumphant return for Dr. Charles?

Only in Boston does the free agent status of a public relations person qualify as hot stove baseball news. Then again, Dr. Charles Steinberg isn’t just any p.r. person.

As the executive vice president of public affairs, Steinberg played a major role in enhancing the fan experience at Fenway Park after the team was sold to the current ownership in 2002.

Steinberg oversaw such varied departments as advertising, customer service, public relations, television and video production, and entertainment. He received high praise for orchestrating the franchise’s memorable recent on-field ceremonies, such as the World Series ring presentation on Opening Day, 2005, and the tribute to Ted Williams in 2002. He left in November 2007 for a similar position with the Dodgers. He left the Dodgers in October 2009 amid front-office chaos related to the messy divorce of owner Frank McCourt and his estranged wife, Jamie.


Which brings us to today’s news. Larry Lucchino, who has longstanding ties to Steinberg dating to their days with the Orioles in the ’70s, said on WEEI’s “Dennis and Callahan” program this morning that the club has made Steinberg an offer to return.

“Dr. Charles is currently available,” said Lucchino, who said Steinberg had contributed in preparation for recent events at Fenway. “We’ve actually had him in, he’s contributed a little bit with a visit to Boston recently, but he’s been entertaining offers. He was away for a good while, took a good vacation over the holidays and he’s currently entertaining offers, including one from us.”


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