Extra Points

Naming-rights deal extended through 2031


In today’s economic environment, stadium naming-rights deals aren’t easy to come by … just ask Jerry Jones, John Mara and Woody Johnson, the owners responsible for cutting the ribbon on $1.15 billion Cowboys Stadium and $1.6 billion New Meadowlands Stadium.

So a development coming from Foxborough today that might slip under the radar is actually pretty remarkable:  Proctor & Gamble has decided to extend its naming rights agreement with the team, and will have the Patriots’ home called “Gillette Stadium” through 2031.

The stadium originally was to be called CMGI Field, before that internet development company backed out, paving the way for P&G to slap its Gillette brand on the then-new venue just before the 2002 season. The current deal is a 15-year agreement, and this one adds 15 years to that.

“Like the Patriots, Gillette has a long history in New England and we are proud to partner with a local company that is a powerful world-class brand,” said team president Jonathan Kraft in a statement. “Gillette is not just a naming rights partner, but a company we are proud to partner with on many platforms. Since the grand opening of Gillette Stadium in 2002, on the night that we unveiled our first Super Bowl banner, the Patriots and the Revolution have established a championship tradition, combining to win seven conference titles and two league championships.

“We look forward to continuing the championship tradition here at Gillette Stadium and are happy that Gillette will remain part of that tradition well into the future.”


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