Tiger Woods’s Masters win delivers high ratings for CBS

The final round of the Masters aired at 9 a.m. due to the threat of rain Sunday.

Tiger Woods Masters 2019 Golf
Tiger Woods's Masters victory on Sunday earned CBS high ratings. –The Associated Press

Tiger Woods’s first victory at the Masters in 14 years was a ratings bonanza for CBS, even with a weather-adjusted morning start time.

CBS’s final round coverage of the Masters, which aired at 9 a.m. due to the threat of rain, delivered a 7.7 rating and 21 share for the network.

The network said it was the highest-rated morning golf broadcast in 34 years.

It was the highest-rated golf broadcast since the final round of last year’s Masters.

That earned an 8.7 rating, but it aired in the afternoon, a more desirable viewership window.

Sunday’s final round peaked with a 12.1/28 rating/share from 2:15-2:30 p.m.

Advertisement

CBS’s encore presentation of the final round earned a 3.4/8 rating/share, the third-highest rated golf broadcast-to-date on any network this year behind only Saturday’s live third round and Sunday’s final round of the Masters.