Tiger Woods’s first victory at the Masters in 14 years was a ratings bonanza for CBS, even with a weather-adjusted morning start time.
CBS’s final round coverage of the Masters, which aired at 9 a.m. due to the threat of rain, delivered a 7.7 rating and 21 share for the network.
The network said it was the highest-rated morning golf broadcast in 34 years.
It was the highest-rated golf broadcast since the final round of last year’s Masters.
That earned an 8.7 rating, but it aired in the afternoon, a more desirable viewership window.
Sunday’s final round peaked with a 12.1/28 rating/share from 2:15-2:30 p.m.
CBS’s encore presentation of the final round earned a 3.4/8 rating/share, the third-highest rated golf broadcast-to-date on any network this year behind only Saturday’s live third round and Sunday’s final round of the Masters.