The new year has brought new contracts for two Boston sports radio personalities on competing afternoon drive programs.
Michael Felger, co-host of 98.5 The Sports Hub’s top-rated Felger and Massarotti program, has agreed to a new multiyear extension, parent company Beasley Media Group announced Tuesday.
And Dale Arnold, the co-host along with Michael Holley of WEEI’s Dale and Holley program, which also features Rich Keefe, has also agreed to terms on a new multiyear deal that became effective January 1.
Financial terms Felger and Arnold’s deals were not disclosed.
Felger, along with Tony Massarotti, has co-hosted The Sports Hub’s afternoon drive program since August 2009, when the station was launched by then-owner CBS Radio. It has had remarkable success, winning 22 straight quarterly Nielsen Audio ratings periods in the men 25-54 demographic dating to summer 2012. (Massarotti’s contract comes up at a different time than Felger’s.)
In the most recent ratings, Felger and Massarotti was the highest-rated show on either sports radio station, earning a 16.3 share when streaming numbers are included in the fall.
But Arnold, Holley and Keefe’s show has found success in its own right. It was the second-highest rated program in the men 25-54 demo in the fall, earning an 11.3 when all variables are included.
Arnold and Holley, who were first paired together from 2005-11 on WEEI’s midday show, have revitalized the afternoon drive program’s ratings since they were reunited in March 2014. Keefe came over to the program from the Sports Hub in December 2016. WEEI plans to keep the show intact for the foreseeable future.