In the winter Nielsen Audio ratings, 98.5 The Sports Hub took a decisive victory in the latest battle with rival sports-radio station WEEI 93.7.
The Sports Hub finished first overall and in all four main day parts in the targeted men 25-54 demographic for the period of Jan. 23-March 27.
The Sports Hub earned an 13.0 share overall in the ratings period for the demo. WEEI was third (6.0).
WEEI’s number includes a 5.3 share for its flagship station, plus an additional 0.7 for its separate streaming audience and its Boston-based listenership to its WVEI (103.7), which originates from Providence.
The Sports Hub’s stream is included in its share.
In morning drive, The Sports Hub’s “Toucher and Rich’’ program was first (12.2), while WEEI’s “Mut and Callahan’’ program was second (7.7, or 6.9 plus 0.8 for WVEI/streaming).
It should be noted that last winter, “Toucher and Rich’’ had a 12.4 share, while WEEI’s “Kirk and Callahan,’’ as it was called then, got a 12.6 (with a 0.9 for WVEI/streaming included). The ratings drop since the departure of co-host Kirk Minihane in November has been drastic.
In afternoon drive, The Sports Hub’s “Felger and Massarotti’’ program earned a 15.4 share to finish first, while WEEI’s “OMF’’ program was third (6.5, including a 0.7 for WVEI/streaming).
In middays (10 a.m.-2 p.m.), The Sports Hub’s “Zolak and Bertrand’’ show was first (13.4), while WEEI’s “Dale and Keefe’’ show was third (7.3, including a 1.0 for WVEI/streaming).
In the evenings, The Sports Hub, which features “The Adam Jones Show’’ and Bruins and Celtics broadcasts, was first with a 9.5 share. WEEI, which has its “WEEI at Night’’ programming, was 11th (3.8, including a 0.2 WVEI/stream).
The Red Sox’ season opener was March 28, the night after this ratings period ended.