Sports Hub scores decisive victory over WEEI in winter ratings

The Red Sox’ season opener was the night after this ratings period ended.

Atlanta, GA - 2/01/2019   -  98.5 sports hub radio co host Tony Massarotti.  Super Bowl LIII Media Row. (Barry Chin/Globe Staff), Section:  Sports, Reporter:  Globe Staff, Topic:  02Super Bowl, LOID:  8.3.2998834641.
98.5 The Sports Hub radio co-host Tony Massarotti at Super Bowl LIII Media Row. –Barry Chin/Globe staff

In the winter Nielsen Audio ratings, 98.5 The Sports Hub took a decisive victory in the latest battle with rival sports-radio station WEEI 93.7.

The Sports Hub finished first overall and in all four main day parts in the targeted men 25-54 demographic for the period of Jan. 23-March 27.

The Sports Hub earned an 13.0 share overall in the ratings period for the demo. WEEI was third (6.0).

WEEI’s number includes a 5.3 share for its flagship station, plus an additional 0.7 for its separate streaming audience and its Boston-based listenership to its WVEI (103.7), which originates from Providence.

The Sports Hub’s stream is included in its share.

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In morning drive, The Sports Hub’s “Toucher and Rich’’ program was first (12.2), while WEEI’s “Mut and Callahan’’ program was second (7.7, or 6.9 plus 0.8 for WVEI/streaming).

It should be noted that last winter, “Toucher and Rich’’ had a 12.4 share, while WEEI’s “Kirk and Callahan,’’ as it was called then, got a 12.6 (with a 0.9 for WVEI/streaming included). The ratings drop since the departure of co-host Kirk Minihane in November has been drastic.

In afternoon drive, The Sports Hub’s “Felger and Massarotti’’ program earned a 15.4 share to finish first, while WEEI’s “OMF’’ program was third (6.5, including a 0.7 for WVEI/streaming).

In middays (10 a.m.-2 p.m.), The Sports Hub’s “Zolak and Bertrand’’ show was first (13.4), while WEEI’s “Dale and Keefe’’ show was third (7.3, including a 1.0 for WVEI/streaming).

In the evenings, The Sports Hub, which features “The Adam Jones Show’’ and Bruins and Celtics broadcasts, was first with a 9.5 share. WEEI, which has its “WEEI at Night’’ programming, was 11th (3.8, including a 0.2 WVEI/stream).

The Red Sox’ season opener was March 28, the night after this ratings period ended.