98.5 The Sports Hub takes top spot in winter radio ratings, WEEI finishes in fifth
All three of The Sports Hub's daytime shows took the top spot in their respective time slots.
The Sports Hub (98.5) finished first overall in Boston in the primary sports radio demographic in the winter Nielsen Audio Ratings, with its daytime programs all taking the top spot in their respective time slots.
The Sports Hub snagged a 13.8 share in the men 25-54 demographic from January 7 to March 31 to finish first. Fellow sports radio station WEEI (93.7) came in fifth with a 5.1 share.
WEEI’s share includes its online stream (0.2) as well as the share it gets from Providence-based WVEI (103.7) in the Boston market (0.2). The Sports Hub’s online stream is built into its share.
The Sports Hub programs took first in morning, afternoon drive, and middays, and its evening programming tied for first.
In morning drive (6-10 a.m.), The Sports Hub’s “Toucher & Rich’’ show was first (14.0). WEEI’s “The Greg Hill Show’’ came in fourth (6.8, including 0.3 from WVEI and 0.6 from its stream).
In middays (10 a.m-2 p.m.), the Sports Hub’s “Zolak & Bertrand’’ took first (14.5). WEEI’s programming was fifth (5.2, including 0.3 for its stream and no share from WVEI). Andy Gresh replaced Dale Arnold as the show’s co-host alongside Rich Keefe on March 15.
In afternoon drive (2-6 p.m.), the Sports Hub’s “Felger & Massarotti’’ show came in first with a 16.5 share. WEEI’s “OMF” program, featuring Glenn Ordway, Lou Merloni, and Christian Fauria, was tied for fourth with WGBH programming (5.1, including 0.1 for its stream and no share from WVEI).
In the 6-11 p.m. window, The Sports Hub, which airs “The Adam Jones Show’’ and Bruins and Celtics game broadcasts, was tied for first (8.7) with ‘80s music station WROR’s Jaybeau Jones-hosted show. WEEI, which has the “Mut at Night’’ program in that window, was 10th (3.4, with 0.0 from WVEI and 0.4 from streaming).
In the fall, the Sports Hub was first with a 15.0 share, while WEEI was fourth at 5.0.
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