Twitter wins rights to stream NFL’s Thursday Night Football

Twitter has won the rights to stream Thursday Night Football this season Luis M. Alvarez/AP

In his first tweet since September of 2014, NFL commissioner Roger Goodell announced on Tuesday that Thursday Night Football will be streamed via Twitter this upcoming season.

The terms of the deal have not been released yet.  Last season, Yahoo! spent $17 million to stream a game in London between the Bills and Jaguars on Oct. 25, and CBS Corp. and Comcast Corp.’s NBC each spent $45 million per game for five Thursday night games in 2016 and 2017, according to Bloomberg.

“This new deal builds on the great success of our Amplify partnership the past 3 years w/ the NFL,” Twitter COO Adam Bain said on Twitter.  “It also continues our strategy to build world’s best daily connected audience that watches together & can talk w one another in real-time.

The announcement comes just over two years after the NFL reached a deal with Twitter to make football highlights and other content available to post.

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