Update: The user who posted the photo made her Twitter account private Thursday. It can still be seen over at Vice.
Bill Belichick’s clothing choice over the years has achieved a certain cult status. However, the green cut-off T-shirt he was spotted in Wednesday sparked reactions on social media for different reasons than usual.
— Kathryn Mastromarino (@kathmastro) July 12, 2017
Apparently parodying the Boston-based Life is Good Company, the shirt reads “Life is great” and depicts an armed man in a turban being attacked by a dog, adjacent to a rifle-wielding soldier.
The headline of a Boston Herald article by columnist Tom Shattuck said the shirt shows that Belichick is a “true patriot.” Others, such as The Nation‘s Dave Zirin and Vice Sports’ Sean Newell, rather vociferously disagreed.
“Pretty weird! Some might even say offensive,” Newell wrote.
A black version of the shirt is sold on the website of Trident K9, a California-based company that sells police and military dog equipment and related services.
“If you are a military K-9 handler, then life is great! Celebrate the end of Osama Bin Laden with this T-shirt,” the store website reads.
Jim Amann, the president of Trident K9, told the Herald that he was surprised to see Belichick wearing the shirt, which he said, “tells a cartoon story of a deployment in Afghanistan where SEAL operators are chasing bad guys.”
Kathryn Mastromarino, the woman who posted the photo, told the Herald in a separate article that the photo was sent to her by a friend who ran into the Patriots coach Wednesday morning on Nantucket, where he is known to vacation.