Vineyard Vines to serve as the official style of the Patriots, Gillette Stadium

“As a proud New England brand, we couldn’t be happier to partner with the beloved team."

Robert Kraft
Patriots owner Robert Kraft on the field to watch minicamp practice. –John Tlumacki/Globe Staff

A smiling pink whale might start appearing in Foxborough more often.

Lifestyle apparel brand Vineyard Vines announced a partnership with the Patriots and Gillette Stadium Tuesday. The company, founded 20 years ago on Martha’s Vineyard, will be the official style of the five-time Super Bowl champions as well as their home field. As part of the partnership, Vineyard Vines has launched a collection of Patriots-themed clothing and accessories, including a logo-clad tie ($85), belt ($58), and iconic navy blue Shep Shirt ($115). All items are available for purchase online or at the pop-up shop at Patriots Place, which opened Oct. 13.

“As a proud New England brand, we couldn’t be happier to partner with the beloved team, furthering our involvement in Boston, a winning and vibrant city that we love,” Vineyard Vines co-founder and CEO Shep Murray said in a statement. “We are thrilled to be able to work with a team in a deeper way and share our love of the sport through this partnership.”

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Starting in 2019, products will be available for purchase via kiosks in premium seating areas of Gillette Stadium. Vineyard Vines will also soon have digital LED signage throughout the stadium bowl.

In April, Vineyard Vines was named the official style of the Red Sox.

New England Patriots Tie
“New England Patriots Tie” by Vineyard Vines. —Photo courtesy of Vineyard Vines
New England Patriots Canvas Club Belt
“New England Patriots Canvas Club Belt” by Vineyard Vines. —Photo courtesy of Vineyard Vines
New England Patriots Shep Shirt
“New England Patriots Shep Shirt” by Vineyard Vines. —Photo courtesy of Vineyard Vines
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