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Will the TB12 brand sell outside of New England? That’s the plan

"I believe that Tom is at a point in his career that he is beginning to transcend just being a Patriot."

Tom Brady poses during the TB12 Grand Opening Event at the TB12 Performance & Recovery Center in Boston. –Nic Antaya for The Boston Globe

Tom Brady is leading his TB12 brand out of state.

And nothing, not even Brady’s professional identity as a player for a team that is not exactly beloved beyond New England borders, will stand in his way.

John Burns, CEO of TB12, spoke Thursday night of the company’s plans to double its retail outlets from two to four in 2020, with one more Massachusetts store in the works as well as another out of state.