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Anheuser-Busch says it didn’t pay Peyton Manning to mention Budweiser

Bud is Manning’s celebration beer of choice

Broncos quarterback Peyton Manning admires the Vince Lombardi Trophy. USA Today Sports

Peyton Manning wants a beer.

Immediately after Manning’s Broncos defeated Cam Newton and the Carolina Panthers in Super Bowl 50, Manning told CBS reporter Tracy Wolfson that he planned to “drink a lot of Budweiser’’ to celebrate.

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On Monday morning, Manning doubled-down on his love of the Anheuser-Busch product, confirming to CBS that he “had a few Budweisers and it’s been a special night.’’

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After Manning’s postgame comment, Anheuser-Busch head of marketing Lisa Weser tweeted that Manning was not paid for his endorsement, an endorsement that is estimated to be worth about $3.2 million in media exposure for the company.

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It is against NFL rules for players to officially endorse alcoholic beverages. According to Beer Business Daily, Manning owned a pair of Anheuser-Busch distributors in Louisiana as recently as two years ago.

Photos: Unbelievable images from Super Bowl 50

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