Six-time Olympic medalist Aly Raisman has teamed up with Boston-based shoe company York Athletics Mfg. yet again to launch her very own-signature slip-on sneaker.
“The Gail by Aly Raisman” is available now ($135) in a sleek mint-green color way, and features the motto “Worth the Fight” stitched onto the tongue. The shoes, named after the company’s Gail York, were “originally designed with Tokyo’s cityscape in mind” in honor of the 2020 Olympics, which has been postponed until 2021 due to COVID-19.
For every pair purchased in October, Raisman and York will partner with Heading Home, a local homeless housing agency in the city, to donate a pair to a person experiencing homelessness. Raisman has worked with Heading Home before. In July of 2017, she promoted mattress company Leesa and helped donate dozens of mattresses to Heading Home.
Raisman expressed how important it is to help those in need, specifically the homeless.
“I think it goes without saying how absolutely heartbreaking it is that there are so many people out there, I think far more than people realize—that don’t have a home and don’t have a safe place to go,” Raisman said according to Boston Magazine. “[It] continues to be important to me to educate myself and figure out different ways to give back and to also inspire other people to do the same.”
View this post on Instagram
Home is EVERYTHING right now. Can you imagine not having one? Homelessness is on the rise due to COVID-19, and it breaks our hearts to think about families not having a home during all the chaos we’re all collectively dealing with. Talk about perspective. These families are the definition of #everydayfighters and we wanted to help, because community is everything and we need to take care of each other. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ So we teamed up with @alyraisman to continue our #fightfromhome initiative to help keep families experiencing homelessness on their feet. Purchase a pair of Aly’s NEW signature sneaker – the Gail by Aly –and we’ll donate a pair of YORKs to the non-profit @headinghomeinc on your behalf and make someone’s day. Your purchase is so much more than a pair of shoes. Home is everything, now more than ever, and we think that is #worththefight. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @headinghomeinc, a non-profit serving the communities of both Aly Raisman and YORK Athletics, steps up every day to help end homelessness in Greater Boston by providing over 1,400 men, women and children each year with emergency shelter, transitional, and permanent housing, as well as the financial coaching, life skills, and job training necessary to truly end their homelessness. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Heading Home 📸: @ranagraphs ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #fightfromhome #worththefight #everydayfighter #alyraisman #headinghome #newshoe #purchaseforpurpose #family #homelessness
With a potential second wave of COVID-19 set to hit Boston, the homeless population is just one of the vulnerable groups city officials are worried about. During the height of the pandemic, a third of the homeless population was infected with COVID-19.
“I think that right now this world really needs people to step up and to help others who are less fortunate,” Raisman continued. “[I’m] learning as much as I can so I can understand how best to help other people and how to make a difference.”
View this post on Instagram
As we neared production on the Gail by Aly and the world grappled with a global pandemic, the Summer Olympic games were postponed. Our dreams of travel to Tokyo are on pause for now, and our efforts have shifted toward keeping ourselves and our communities healthy and inspired, the Gail by Aly Mint has taken on a new meaning for us. Suddenly this color reminds us less of Tokyo-by-day and more of our window-sill succulents or humble attempts at a DIY matcha-latte between Zoom calls. Dipped in this single hue, with subtle color shifts from the palette of performance materials, this new colorway reads both statement and refreshing.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Purchase a pair of @alyraisman’s NEW signature sneaker – the Gail by Aly –and we’ll donate a pair of YORKs to the non-profit @headinghomeinc on your behalf and make someone’s day.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #fightfromhome #worththefight #everydayfighter #alyraisman #headinghome #newshoe #purchaseforpurpose #family #community #igersboston #endhomelessness #boston #bostonbased #tokyo #olympics #mint #design #inspiration
Get Boston.com's browser alerts:
Enable breaking news notifications straight to your internet browser.