Tom Brady may have moved on, but locals are still tuning in to watch him go to the Super Bowl.
The Brady-led Buccaneers’ 31-26 victory over the Packers Sunday in the NFC Championship game on Boston 25 drew a substantial 36 overnight rating and 63 share in the Boston market.
Boston had the fifth-highest ratings of any market, trailing Milwaukee (48.1/77), Tampa (39.9/68), Providence (37.9/62), and Kansas City (37.1/65).
Nationally, the broadcast drew a 26.5 rating and 54 share, making it the highest-rated television program since Super Bowl LIV.
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