This is a few days old now, but frankly I don’t think the big deal here is that MSNBC got pranked by some guy purporting to be USA goalie Ryan Miller. Besides, Scott Van Pelt had a much worse week over on ESPN.  


No, the landmark moment happens at the 4:01 mark, when host Willie Geist utters the word, “deepfully,” sure to be instilled in the permanent rotation of any and all apologies going forward. “We deepfully regret to inform you…” Quick, someone patent this before Hallmark starts using it on sympathy cards.


One of the best things uttered on the family of networks all weekend. That is, until last night when…well, Al Michaels has his landmark Olympic catchphrase and now, Bob Costas has his.


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