Touching All the Bases

Sports Hub finishes first, WEEI third in fall Arbitron/Nielsen radio ratings

For the fifth straight three-month ratings period, 98.5 The Sports Hub finished first overall in the Boston radio market in the men 25-54 demographic, according to Arbitron/Nielsen data released Thursday.

The CBS Radio-owned Sports Hub had a 10.9 share in the fall, which covers the period from Sept. 12-Dec. 4.

WEEI (93.7), the Red Sox flagship station, was third with a 6.6. Rock station WZLX, which like The Sports Hub is owned by CBS Radio, took second.

For the sixth straight period, The Sports Hub’s “Toucher and Rich” program finished first in morning drive (6-10 a.m), checking in with a 12.2, up from a 10.8 in the summer. WEEI’s “Dennis and Callahan” finished a strong second with a 9.0, ascending from a 7.2 in the summer and a 6.0 in the spring.

In afternoon drive (2-6 p.m.), the Sports Hub’s “Felger and Massarotti” was also tops for the sixth straight period with an impressive 13.4 share. WEEI’s “Salk and Holley” was third (6.0), up from fifth (5.4) in the summer.

During midday (10 a.m.-2 p.m.), the Sports Hub’s “Gresh and Zo” took second (10.0), up from fourth (6.7) in the summer. WEEI’s “Mut and Merloni” remained seventh (4.1).

From 6-7 p.m., the Sports Hub was first (12.4) while WEEI was third (7.3).

In the evenings (7-midnight), WEEI was second with a 10.5 share. That includes its Red Sox game broadcasts and “The Planet Mikey Show.” The Sports Hub, which features Bruins and Celtics broadcasts and “The Adam Jones Show” in the period, was third with a 9.0.

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