If for some reason you require further confirmation of Boston’s bona fides as a passionate sports city, consider this piece of evidence from the fall Nielsen Audio ratings:
CBS Radio’s 98.5 The Sports Hub once again was first overall in the Boston market in the key men 25-54 demographic, earning a 13.6 share in the period from September 10-December 2.
But the second spot in the fall ratings also went to a sports station with impressive numbers. WEEI earned a 9.1 share, easily outdistancing third-place finisher WROR (6.2). The ratings are WEEI’s highest since the current methodology for measuring listenership went into effect in January 2009.
In other words, nearly a quarter of those who listened to a radio station in the fall were listening to a sports station.
The Sports Hub has been the highest-rated station in Boston for 12 of the last 13 three-month ratings periods. In the summer, it was first with an 11.3 share.
But WEEI made significant gains over the summer, when it tied for fourth with a 6.2 share. Last fall, The Sports Hub was first (10.5) while WEEI was third (7.0).
In the specific day parts this fall, The Sports Hub’s “Toucher & Rich’’ program finished first in morning drive (6-10 a.m.) with a 14.6 share. WEEI’s “Dennis & Callahan’’ program, which also features Kirk Minihane, was second (13.4).
In midday (10 a.m.-2 p.m.), The Sports Hub’s “Zolak & Bertrand’’ program was first with an 12.3 share, while WEEI’s “Ordway, Merloni and Fauria,’’ was third with an 8.5, nearly doubling its share from the summer (4.2), when Glenn Ordway replaced previous co-host Tim Benz during the last month of the period. WZLX was second this fall with an 8.6.
In afternoon drive (2-6 p.m.), The Sports Hub’s “Felger & Massarotti’’ show was first for the 13th straight ratings period with a massive 16.9 share. But WEEI’s “Dale & Holley’’ program, which features Jerry Thornton as a third voice, also had excellent numbers, finishing second with a 9.6, considerably higher than the third-place station, WROR (5.9).
From 6-11 p.m., The Sports Hub, which airs “The Adam Jones Show’’ and Bruins and Celtics games in that window, was first (11.4). WEEI, which broadcasts “The Planet Mikey Show’’ at night, was second (7.8).