Beginning this month, travelers can sip hard seltzer aboard JetBlue flights.
Logan Airport’s largest carrier will become the first commercial airline to serve Truly Hard Seltzer, the company announced Thursday. Truly is made by The Boston Beer Company.
“We couldn’t be more excited to be the first hard seltzer available at 35,000 feet and bring refreshment to the skies,” said Lesya Lysyj, chief marketing officer for The Boston Beer Company, in a press release. “Just like JetBlue, Truly is always looking for ways to innovate, push the status quo, and deliver more of what drinkers and customers want, and we can’t think of a better partner for Truly’s first flight.”
The JetBlue menu will offer cans of Truly Wild Berry, which has “notes of juicy strawberries, fresh raspberries, and tart blackberries,” according to the company.
“We are constantly listening to our customers and diversifying our inflight offerings to make sure we’re making the products they love on the ground available to them in the skies,” said Mariya Stoyanova, director of product development at JetBlue, in a press release. “Bringing Truly Hard Seltzer on board is another fun way to deliver on our promise of providing a preferred customer experience with our partners at The Boston Beer Company.”
The seltzer is “coming to tray tables this month,” according to the release.