Vita Coco, a line of coconut water, said that Red Sox star Dustin Pedroia has signed on as a brand ambassador who will pitch the product as a good way to stay hydrated.
Plans call for Pedroia to be featured in an ad campaign that is set to launch in the Hub this summer, Vita Coco said in a press release.
The release included a statement from Pedroia, who said: “I’m a big Vita Coco fan! I keep a stock of it in the locker room fridge, and I drink it every game to stay hydrated and avoid cramps.’’
According to Vita Coco, its investors include such Hollywood luminaries as Madonna, Demi Moore, and Matthew McConaughey.