Brookline shop added to Friendly’s closings

Friendly Ice Cream Corp., which filed for bankruptcy protection yesterday after shuttering 63 stores overnight, has also closed a shop in Brookline.

The Coolidge Corner location was not part of the bankruptcy filing, according to a Friendly’s spokeswoman, but the restaurant was shuttered on Sunday. It was one of the few Friendly’s Express stores that the company has been testing.

These dining outlets are smaller than a traditional Friendly’s restaurant and have customers order at the counter from a limited menu. After closing the stores – about half of them in Massachusetts – Friendly’s will continue operating 424 shops, including three Friendly’s Express stores, in 16 states.

Advertisement

The family-friendly restaurant said a reorganization of the company is needed in light of the challenging economy, soaring supply costs, and changing customer tastes.

To read coverage from today’s Globe about Friendly’s, please click here and here.

Jump To Comments