Some surveys unearth surprising nuggets of truth. Others confirm what we already suspect.
A new survey from Staples Advantage, the business-to-business division of Framingham office supply giant Staples Inc., falls into the second category.
According to the survey, companies that give out holiday gifts can improve workplace moral among employees and inspire brand loyalty among customers.
Taking the temperature of 215 employees, the survey found that 60 percent of respondents like their company more if they have received a holiday gift. (’’Headphones, speakers, and MP3 players are always appreciated,’’ a Staples press release noted. And it’s tough to go wrong with a gourmet cheese sampler.)
And here’s a tip for companies that give gifts to customers: “Adding you company logo to gifts can help your company gain mindshare and visibility.’’
A Staples press release notes that the company’s promotional products website has customized tools for companies that want to buy, manage, and ship gift orders.
Most folks know that Staples sells office products such as toner cartridges and printers. Less well known perhaps is the fact that its promotional products website also sells such “corporate holiday gifting solutions’’ as winter hats and hot cocoa samplers.