State-of-the-art Stop & Shop is gearing up for Chelmsford debut

Stop & Shop Supermarket Co. said it is gearing up for next week’s grand opening of a new state-of-the-art store in Chelmsford that includes such firsts for the chain as an in-store nutritionist and a Tree House, an area where Stop & Shop minds the children so their parents can go grocery shopping.

Also new: Curbside pick-up. Customers can order online, then pick up what they ordered without leaving their cars.

The opening for the 72,000-square-foot store at 299 Chelmsford St. is scheduled for Nov. 18. It will replace a 38,500-square-foot store that is at another Chelmsford location. The new store will be staffed by more than 230 full- and part-time associates.

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The new Chelmsford store will also boast of many of the latest features that the Quincy-based chain has been rolling out to some of its nearly 400 stores.

For example, the Chelmsford store will feature free Wi-Fi. And customers can opt to use Scan It!, a hand-held device available in the store, or a personal iPhone or many personal Android mobile devices to shop, scan, and tally their orders.

Stop & Shop is unveiling its new store only a few weeks after Wegmans opened its first Massachusetts store in Northborough. Covering two football fields of square footage, Wegmans’ Northborough store offers up such delicacies as coconut cream kale and shaved brussels sprouts.

No word yet on whether the Stop & Shop in Chelmsford will shave its brussels sprouts.

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