Travel website Kayak.com will no longer advertise on the TV show “All-American Muslim,’’ a TLC cable channel reality series that follows the lives of Muslim families in the suburbs of Detroit, Mich.
Kayak follows the home improvement retail chain Lowe’s, which has suffered protests over its decision to pull advertising from the show in response to critics.
The company allowed previously scheduled ads to keep running, but decided it will stop advertising on the show in January, according to a statement from Robert Birge, chief marketing officer of Kayak, which is based in Concord and Norwalk, Conn.
Birge accused the cable network of concealing the true nature of the show. “When we received angry emails regarding our decision to advertise, I looked into the show more thoroughly,’’ Birge said. “As I said, it’s a worthy topic, but any reasonable person would know that this topic is a particular lightning rod. We believe TLC went out of their way to pick a fight on this, and they didn’t let us know their intentions.’’
“Mostly,’’ Birge added, “I just thought the show sucked.’’
On its Facebook page, Lowe’s posted an apology that read in part, “It appears that we managed to step into a hotly contested debate with strong views from virtually every angle and perspective – social, political and otherwise – and we’ve managed to make some people very unhappy. We are sincerely sorry.’’
The eight-part series, which debuted last month, follows five families in Dearborn, a Detroit suburb that has a large Muslim and Arab-American community.