Fallon Community Health Plan launches new ad campaign

Fallon Community Health Plan, a Worcester-based health care services organization, is launching a new brand campaign, with the theme of “More New Thinking, More You.’’

The campaign was developed by Mechanica, a Newburyport ad agency, and the campaign includes digital ads as well as TV spots.

Billings for the campaign are not being disclosed.

According to Mechanica, the campaign celebrates Fallon’s “dedication to providing members with unique, innovative offerings at a time when new thinking and new behavior is needed more than ever before.’’

Other Mechanica clients include Saucony, an athletic footwear brand, and Disney.

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