Athleta gears up for Newbury Street store opening

Athleta, a California-based retail chain that focuses on women’s athletic apparel, has scheduled an Aug. 15 grand opening for its new store in Boston’s Back Bay neighborhood.

The store will feature a broad assortment of apparel for running, yoga, gym training, swimming, hiking “and everything in between’’, said Athleta, which is run by Gap Inc. According to Athleta, its gear is both hard working and fashionable.

It was previously announced that Athleta would be one of several stores planning to open in Back Bay space once occupied by Borders, a bookstore chain that filed for bankruptcy.

An April story in the Globe noted that the Athleta store would have about 4,200 square feet of space and an entrance on nearby Newbury Street.


Athleta said that this is the 14th store to open this year. The Newbury Street store will be the chain’s 23rd location nationwide. Athleta plans to have 50 stores in the United States by the end of 2013.

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