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Mass. firm powers first unlimited music service in Canada

Livewire Mobile, a Littleton, Massachusetts firm that provides digital content solutions for carriers, consumer device manufacturers, media companies and consumers, has partnered with Canadian operator Public Mobile to introduce the country’s first truly unlimited music service.

Called Siren, the new music plan will be introduced as part of two flat-rate plans available on all Public Mobile’s new Android handsets.

Users will be able to download as many songs and albums as they want through the pre-loaded Android application, built and powered by Livewire Mobile.

Matthew Stecker, chief executive of Livewire Mobile, said: “Digital music is one of the most in-demand services on all new devices and Public Mobile was quick to recognize the opportunity of bundling it in with rate plans to attract new customers.’’

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Public Mobile operates a low-cost pre-paid service in and around Toronto and Montreal. It entered the Canadian Mobile market after buying spectrum in 2008.

Livewire Mobile, Inc.’s suite of content services includes applications, video, games, ringback tones, ringtones, DRM-free full-track music, e-books as well as application and portal development, mobile advertising solutions, and integrated content publishing and merchandising.

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