Scott Brown plays up support from sports celebrities in new web ad

Senator Scott Brown, emphasizing his homestate roots and the southpaw basketball shot that put him through college, is out with a new web ad consolidating a series of endorsements he has received from a group of Massachusetts sports celebrities.

Former Boston Celtics players Bob Cousy, Dave Cowens, and JoJo White join former New England Patriots players Drew Bledsoe, Steve DeOssie, and Fred Smerlas in a three-minute video touting Brown’s political independence.

“My concern these days is the partisan logjam that exists in Congress,’’ says Cousy, who personally delivered his endorsement on Tuesday during a news conference with Brown outside the Hall of Fame player’s college alma mater, Holy Cross.


“It seems to me, what we need are independent thinkers who will vote their consciousness, not their party,’’ adds Cousy. “He’s my most valuable player.’’

White adds: “I don’t involve myself in politics, but Mr. Brown, he is perfect for what he is running for.’’

Bledsoe says: “When I was a quarterback in the NFL, I had to work as part of a team. And I know that Scott can be a great team leader.’’

Brown is trying to cultivate support among a spectrum of voters, including blue-collar white males, as he seeks reelection. During his 2010 special election campaign, he highlighted endorsements from former Boston Red Sox pitcher Curt Schilling and former Patriots quarterback Doug Flutie.

The Massachusetts Republican has placed a heavy emphasis on his background as a high school and college basketball player, and is a regular on the triathlon circuit.

He regularly campaigns outside sports venues, most recently the Patriots’ home opener against the Arizona Cardinals, and he and his team have taken to tweaking Democratic rival Elizabeth Warren over her sporting statements.

The Globe’s Noah Bierman analyzed the intersection of Massachusetts sports and politics earlier this year.

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