Commercials are often as good (or better) than the TV shows, and the proof is in the watching at “The Art and Technique of the American Commercial.’’ Included are commercials for Target, Chipotle, Nissan, Heineken, Sony, Nike, Levi Strauss & Co., HBO, ESPN, FedEx, Kia, Google, and Chrysler. 7 p.m. $12, $6 students. The Institute of Contemporary Art, 100 Northern Ave., Boston. 617-478-3103. www.icaboston.org
What isn’t screening tonight is Brad Pitt’s schlockercial for Chanel No. 5. Funny or not funny? And, of course, SNL spoofed it (below) and there is a dog spoof.