Supermodel Erin Wasson stars in marketing campaign for Rockport

The Rockport Co., a Canton footwear brand that aims to design comfortable shoes that are also fashion forward, said Monday that it is renewing its partnership with supermodel Erin Wasson for a marketing campaign titled, “Style in Motion.’’

“I’m very excited to work with Rockport again for the Spring 2013 season,’’ Wasson said in a statement. “Rockport definitely pushes the envelope when it comes to its ‘no compromise’ attitude towards style and comfort.’’

Below is a video featuring Wasson that Rockport has posted on Youtube.

Along with Reebok International Ltd., Rockport is now owned by Adidas AG, the big German athletic footwear and apparel company.

According to Rockport’s press release, its latest line features an “infusing’’ of “Adidas sport technology.’’


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