Tony Weisman is the new CEO of Digitas

About six weeks after Boston digital ad firm Digitas was merged with a Dutch company owned by the same corporate parent, Digitas has a new chief executive, said the corporate parent, Publicis Groupe of France.

Tony Weisman, CEO of Digitas North America. Photo included with company press release.

Tony Weisman, 53, whose previous title was president of Digitas North-West, has been promoted, Publicis said in a press release; he will now lead Digitas North America as he succeeds Colin Kinsella, who held the CEO post for the past three years.

“I am grateful to Colin for the great job he did as CEO of Digitas North America, and wish him the best of luck,’’ Maurice Levy, chairman and chief executive of Publicis Groupe, said in a statement.


Kinsella is exploring other options within Publicis Groupe.

“The decision for Colin to step down was a mutual agreement,’’ a Digitas spokesman said.

Digitas has about 2,200 employees, including 650 in Boston. Kinsella led the firm from Digitas’s office in New York. Weisman will continue to be based in the firm’s Chicago office.

In 2006, Publicis, a French advertising giant, disclosed plans to buy Digitas in a $1.3 billion cash deal that sought to create the world’s largest digital marketing firm.

Publicis recently bought Amsterdam-based LBi, a firm whose skill set is similar to that of Digitas. Earlier this year, Publicis said it was merging Digitas and LBi into a new entity that will be called DigitasLBi. The new entity is led by LBi chief executive Luke Taylor, Publicis said. Weisman reports to Taylor.

DigitasLBi is made up of 5,700 employees in 25 countries. Clients include American Express, Coca-Cola, Delta, eBay, L’Oréal, Johnson & Johnson, Mondelez P&G, Nissan, Sprint, and Starbucks.

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