Rue La La founder Ben Fischman, who started the online shopping website in 2008, has quit as chief executive, the Boston company told employees Monday. Steve Davis, who was serving as president, will replace Fischman.
“We founded Rue La La five years ago to offer consumers the most engaging online retail experience, and I leave the company in the hands of Steve and a brilliant team who share and will continue that vision,’’ Fischman said in a statement. Neither he nor company chairman Michael Rubin offered an explanation for the abrupt departure.
‘‘We thank Ben for his passion and commitment that he displayed and for paving the way for [Davis] to continue to elevate our company,’’ Rubin said in the same statement.
Rue La La requires a membership or invitation and has built its reputation by offering private sales of designer-brand apparel, home goods, and other products.