Bank of America ad thanking vets generates social feedback online, Hill Holliday says

Bank of America aired an ad that paid tribute to veterans during Tuesday night’s Major League Baseball All-Star Game, and the ad is generating social feedback online, said Hill Holliday, the Boston agency that created the ad.

The “Veterans’’ ad is part of the broader “Life’s Better When We’re Connected’’ campaign that Hill Holliday has developed for the bank.

Viewers can join Bank of America in saying “thank you’’ by going to where they can post a message, a photo, or a video. For each expression of thanks, Bank of America will make a $1 donation to a nonprofit that helps our military continue to succeed here at home, Hill Holliday said.


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