Langer Broadcasting Group LLC has agreed to buy WBUR’s AM radio signal and tower in West Yarmouth for an undisclosed price, Langer and WBUR said Monday.
With main studios in Framingham, Langer specializes in Portuguese-language radio programming for New England’s Brazilian and Portuguese populations. One of Langer’s stations is WSRO 650 AM. With the proposed purchase, Langer plans to serve Portuguese-language listeners on Cape Cod and the Islands.
By itself, WBUR’s tower in Needham doesn’t provide adequate coverage of the Cape and the Islands. And so WBUR has also been broadcasting its programming on 1240 AM from a West Yarmouth tower. (WBUR is a Boston-based NPR news station. In Greater Boston, WBUR’s programming can be heard on 90.9 FM.)
Earlier this year, WBUR acquired the 92.7 FM signal in Tisbury that was previously held by rock station WMVY. When WBUR began broadcasting its programming from the Tisbury tower, it said it no longer needed the AM signal in West Yarmouth.
In a statement, WBUR general manager Charlie Kravetz said: “In February, when WBUR began simulcasting on 92.7 WBUA in Martha’s Vineyard, we recognized that our 1240-AM signal was redundant in its coverage. And so, we’re pleased the station will now go to Langer Broadcasting, where it’ll be used to serve the Portuguese-speaking communities of Cape Cod and the Islands.’’
In a separate statement, Alex Langer, president and chairman of Langer Broadcasting Group, said: “I’m eager to share more Portuguese-language programming with growing audiences, as we’ve done in the Greater Boston area with Radio 650-AM, WSRO. There is an appetite for more multi-cultural broadcasting in Massachusetts, especially in areas like Cape Cod where the Portuguese-speaking community is increasing every year.’’
A recent Globe story noted that the group has been expanding its coverage.